Josh McFarland

Former Entrepreneur in Residence



Josh is a former EIR at Greylock Partners, where he incubated TellApart and advised the firm in the areas of consumer Internet products and their monetization. He is currently the founder & CEO of TellApart, a Greylock-backed technology company which helps e-commerce firms drive incremental revenue through the use of their own data. 
Previously in his career, he spent over five years at Google as a lead Product Manager on many of its advertising platforms. He also led Product Management efforts at a number of top venture-backed startups before Google.
While at Google, he and TellApart's co-founder and CTO, Mark Ayzenshtat, also founded the Adwords API team. This platform today interacts with over half of the company's total revenue and in 2008, won Google's prestigious all-company EMG award. Josh earned his Bachelor's degree with distinction in Economics at Stanford, where he was a Mayfield Fellow.