Designing for Buying

This week, Sarah understands the power of bottoms-up distribution and how great product founders get caught flat-footed, underachieving against their growth goals when they rely solely on organic end-user adoption as their go-to-market (GTM) strategy, rather than as part of a whole-company system.

In her latest LinkedIn article, Greylock general partner Sarah Guo discusses the limits of PLG, a playbook for incorporating it into a more complete GTM strategy, and some of the unique challenges of getting this right.