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Josh McFarland

Venture Partner

Josh is an experienced product leader who backs founders committed to big ideas and conscious team-building.

Josh works with technical entrepreneurs building fast-scaling, enduring technology across fintech, commerce infrastructure and marketplaces.

Josh joined Greylock in 2017, and has led investments in Splitwise, Coinbase and two unannounced companies, and is a board director at Ribbon and Payjoy.

Josh is an experienced product leader and company-builder. In 2009, as an entrepreneur in residence at Greylock, he co-founded TellApart, a company that applied data analytics and predictive modeling to the field of marketing. Josh and his team grew TellApart into a $150+ million annual revenue business. In 2015, TellApart was acquired by Twitter for more than $500 million – the largest deal in the company’s acquisition history. He then served as Twitter’s VP of Product and oversaw all of the company’s revenue-generating lines, including advertising, data services and customer support applications.

The son of a coal miner, Josh grew up in Gillette, Wyoming and arrived in Silicon Valley in 1997, when the dotcom bubble was in full swing. He first began working with startups as an intern while attending Stanford, where he was a Mayfield Fellow. He went on to work at several startups full-time – including a few that didn’t survive the burst of said bubble – before finally landing a job at Google (for which he had to conquer a gauntlet of 23 interviews over 18 months before getting hired.) There, Josh quickly built his reputation as a product leader and helped found the Adwords API team, a project which won Google’s highest honor – the Founder’s Award.

Josh’s experience working within both rapidly-scaling (and sometimes rapidly-failing) companies, as well as those that became iconic industry leaders, shaped what he looks for in entrepreneurs. He loves to work with technical founders who are unwaveringly committed to their goals and open-minded to feedback.

“Great ideas are critically important, but you also have to understand how to put people together to achieve more,” says Josh. “Startups are a classic example of the whole being greater than the sum of its parts.”

In addition to his work with startups, Josh is active in charitable organizations, having founded the digital arm and served as a board member at the gift and education nonprofit, Family Giving Tree. He enjoys teaching his two children outdoor sports such as skiing and snowboarding and is also involved in laser production for large-scale electronic music performances.

Portfolio

Collaborative Video Editing

Our Investment in Scenery

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API Approach to Financing

Our Investment in Wisetack

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Our Investment In PayJoy

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Atomic Logo

Payroll connectivity and infrastructure.

Atomic simplifies complicated payroll integrations with a single API that covers over 450 unique payroll connections, including incumbent payroll providers, bespoke enterprise solutions, modern HR tech providers, gig-economy platforms and government systems. Atomic’s payroll APIs cover 75% of the U.S. workforce with a combined reach of 120 million workers.

DOMAIN

Fintech & Crypto

FIRST PARTNERED

Series A

CURRENT STATUS

Active

INVESTORS

Josh McFarland

LEADERSHIP

Jordan Wright, Co-Founder & CEO

Scott Weinert, Co-Founder & CTO

HQ

Salt Lake City, UT | USA

Coinbase Logo

Creating an open financial system for the world.

Coinbase is the easiest place to buy, sell, and manage your cryptocurrency portfolio. Our mission is to create an open financial system for the world.

DOMAIN

Consumer, Fintech & Crypto

FIRST PARTNERED

Series D

CURRENT STATUS

Public

INVESTORS

Josh McFarland

LEADERSHIP

Brian Armstrong, CEO & Co-Founder

HQ

San Francisco, CA | USA

Frec Logo

We believe everyone deserves access to better and smarter ways to manage their money. At Frec, we are transforming complex financial products that have traditionally been available through wealth advisors into automated, easy-to-use technology.

DOMAIN

Fintech & Crypto

FIRST PARTNERED

Seed

CURRENT STATUS

Active

INVESTORS

Josh McFarland

LEADERSHIP

Mo Al Adham, Founder & CEO

HQ

San Francisco, CA

payjoy logo

Consumer finance for the next billion.

PayJoy’s mission is to unlock access to technology and credit for billions of people in emerging markets. We partner with leading retailers, lenders, and device manufacturers around the world to help them reach new customer segments.

DOMAIN

Fintech & Crypto

FIRST PARTNERED

Series B

CURRENT STATUS

Active

INVESTORS

Josh McFarland, Seth Rosenberg

LEADERSHIP

Doug Ricket, CEO & Co-Founder

HQ

San Francisco, CA | USA

Reduct Logo

Edit hours of video — in minutes, not days.

Reduct.Video transcribes your team’s recordings and allows everyone to search, edit, and share video — as easily as text.

DOMAIN

SaaS

FIRST PARTNERED

Seed

CURRENT STATUS

Active

INVESTORS

Josh McFarland

LEADERSHIP

Prabhas Pokharel, Co-Founder & CEO

Robert Ochshorn, Co-Founder & CTO

HQ

San Francisco, CA | USA

Sonder Logo
DOMAIN

Consumer, Marketplace & Commerce

FIRST PARTNERED

Series B

CURRENT STATUS

Public

INVESTORS

Josh McFarland

LEADERSHIP

Francis Davidson, CEO & Co-Founder

Lucas Pellan, Co-Founder

HQ

San Francisco, CA | USA

wisetack logo

Buy Now, Pay Later for in-person services.

Through its suite of APIs, Wisetack embeds financing options into software platforms that thousands of businesses already use in their day-to-day operations. With Wisetack, in-person businesses can offer financing to consumers in minutes, while consumers can pay over time for purchases without surprises or unexpected fees.

DOMAIN

Fintech & Crypto

FIRST PARTNERED

Seed

CURRENT STATUS

Active

INVESTORS

Josh McFarland, Seth Rosenberg

LEADERSHIP

Bobby Tzekin, CEO

Kolya Klymenko, CTO

Liz O’Donnell, COO

HQ

San Francisco, CA | USA

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