Marketplaces & Commerce
Backing the new wave of buying experiences.
Overview
Greylock has a long history of early-stage partnership with networks & marketplaces across consumer and b2b domains. As former growth and product practitioners, we've long been obsessed with building levers to establish network effects businesses. These models can be very challenging to get off the ground, but when they work, they can really work. And these learnings compound – our early investments in iconic consumer marketplaces like Airbnb and Redfin yielded more recent investments in the current wave of B2B and labor marketplaces like Instawork or Inventa.
While marketplaces are one commerce business model we love, we are also excited to partner with application & infrastructure layer projects powering the next wave of consumer & b2b commerce. And just as AI will enable the next wave of service- and vertical marketplaces, we also believe AI will amplify new sales & marketing channels like Postscript with SMS, and accelerate adoption of B2B commerce solutions in older industries, like Pepper with foodservice.
Brian Chesky // Airbnb
Belong Anywhere
In 2010, Airbnb was still in its early days. But it was clear that co-founders Brian Chesky, Joe Gebbia and Nate Blecharczyk had a transformational idea: to redefine the travel experience with a platform powered by individuals. Instead of another travel booking website, they built a living system, with human connection and a sense of belonging at the center of it all. Within a year, Airbnb was worth more than $1 billion, and in December 2020, the company went public (Nasdaq: ABNB). Today, travelers and locals alike can belong anywhere by booking one of millions of listings and thousands of experiences across hundreds of countries and regions.
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A community marketplace for unique spaces.
Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 220+ countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Public
INVESTORS
Reid Hoffman
LEADERSHIP
Brian Chesky, CEO & Co-Founder
Joe Gebbia, CPO & Co-Founder
Nathan Blecharczyk, CTO & Co-Founder
HQ
San Francisco, CA | USA
B2B Marketplaces
Bringing modern consumer discovery & transaction experiences to the B2B world.
Telemedicine platform connecting medical institutions with specialists.
AmplifyMD connects medical institutions with a lack of specialty access – often in rural or small regions of the United States – to a network of leading specialists. The company provides both the clinical team as well as the software to streamline and automate virtual care delivery and billing workflows and integrates seamlessly with hospitals’ existing EHRs.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
David Thacker
LEADERSHIP
Meena Mallipeddi, Co-Founder & Chief Executive Officer
Anand Nathan, Co-Founder & Chief Product Officer
HQ
Los Gatos, CA
Flexible staffing for today's local workforce.
Instawork is the leading flexible staffing solution for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than one million workers in the U.S., filling a critical role in local economies. Instawork helps businesses in food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 25 U.S. markets.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series C
CURRENT STATUS
Active
INVESTORS
Christine Kim, David Thacker
LEADERSHIP
Sumir Meghani, CEO & Co-Founder
HQ
San Francisco, CA | USA
Inventa is a B2B marketplace that connects brands & retailers in Latam.
Inventa is a B2B marketplace that connects brands and retailers on a easy to use platform, offering a comprehensive portfolio at suitable prices, empowering and supporting them to grow their business with less financial risk.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Marcos Salama, Founder & CEO
Fernando Carrasco, Co-founder & CDO
Laura Camargo, Co-Founder, CFO & People
HQ
São Paulo, Brazil
Your goods, made great.
https://www.noviconnect.com/Novi Connect is a secure platform and marketplace for brands, manufacturers, and suppliers to develop products that meet all the complexities of today’s market faster and with total transparency. Novi provides brands and manufacturers access to a data rich, transparent experience where they can discover, purchase and manage materials to develop products end-to-end. For suppliers, Novi helps market and sell their ingredients and raw materials, and streamline communication with their partners.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Christine Kim
LEADERSHIP
Kimberly Shenk, Founder & CEO
HQ
Distributed
Convenient health care booking and cost transparency app.
DOMAIN
Consumer, Marketplace & Commerce, SaaS
FIRST PARTNERED
Series B
CURRENT STATUS
Active
INVESTORS
James Slavet
LEADERSHIP
Heather Fernandez, CEO & Co-Founder
Daniele Farnedi, CTO & Co-Founder
HQ
San Francisco, CA | USA
B2C Marketplaces
Connecting consumers with products and services.
A community marketplace for unique spaces.
Airbnb is one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 7 million accommodations and 40,000 handcrafted activities, all powered by local hosts. An economic empowerment engine, Airbnb has helped millions of hospitality entrepreneurs monetize their spaces and their passions while keeping the financial benefits of tourism in their own communities. With more than half a billion guest arrivals to date, and accessible in 62 languages across 220+ countries and regions, Airbnb promotes people-to-people connection, community and trust around the world.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Public
INVESTORS
Reid Hoffman
LEADERSHIP
Brian Chesky, CEO & Co-Founder
Joe Gebbia, CPO & Co-Founder
Nathan Blecharczyk, CTO & Co-Founder
HQ
San Francisco, CA | USA
The audio content marketplace for non-English speaking markets.
Beek’s mission is to empower people to live the life of their dreams through their headphones. We do this by helping local creators share and monetize the best audio content, and by helping users discover, listen, and remember it. At Beek, we’re building the audio content marketplace for all non-English speaking markets currently underserved in local language content, starting with the 572 million Hispanics in the world.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Pamela Valdés, CEO & Co-founder
Guillermo Sequeira, CPO & Co-founder
HQ
Mexico City
The world's #1 fundraising site for personal causes and life events.
GoFundMe is the world’s largest and most trusted free online fundraising platform that makes it easy to help others and turn compassion into action. The GoFundMe community has raised over $9 billion from more than 120 million donations for people, causes, and organizations. GoFundMe is changing the way the world gives.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
James Slavet
LEADERSHIP
Tim Cadogan, CEO
HQ
Redwood City, CA | USA
Home to the next generation of digital creators.
Magic Eden is the #1 NFT marketplace on Solana. Our mission is to be the destination for discovering, trading, and creating NFTs. In its first two months since launch, Magic Eden has done ~$200M in trading volume to become the dominant NFT platform on Solana.
DOMAIN
Fintech & Crypto, Marketplace & Commerce
FIRST PARTNERED
Series A
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Christine Kim
LEADERSHIP
Zhouxun Yin, Co-Founder
Jack Lu, Co-Founder
HQ
Mountain View, CA | USA
Customer-first real estate brokerage.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series D
CURRENT STATUS
Public
INVESTORS
James Slavet
LEADERSHIP
Glenn Kelman, President & CEO
HQ
Seattle, WA | USA
Commerce
Enabling the next generation of B2B and B2C commerce.
Headless no-code platform.
Builder.io is a drag and drop visual builder that works with any site, app, and ecommerce store. It enables digital teams — ecommerce, product, marketing, growth — to move faster by breaking free from constantly relying on developers.
DOMAIN
Infrastructure, Marketplace & Commerce, SaaS
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe, Corinne Riley
LEADERSHIP
Steve Sewell, Co-Founder & CEO
Brent Locks, Co-Founder & COO
HQ
Distributed
Together we'll find it.
Curated is an ecommerce platform that helps consumers understand differences between products by connecting them with passionate experts who share their first-hand knowledge and expertise.
DOMAIN
Consumer, Marketplace & Commerce
FIRST PARTNERED
Series B
CURRENT STATUS
Active
INVESTORS
David Thacker
LEADERSHIP
Eduardo Vivas, CEO
Annabel Liu, VP Engineering
Peter Ombres, COO
Alex Vauthey, CTO
HQ
San Francisco, CA | USA
AI-driven customer journey platform.
FERMÀT is the next generation of influencer driven e-commerce, where influencers and brands collide. FERMÀT provides the tooling and the network to enable distributed commerce. We help brands easily embed shopping experiences in influencer content, so the influencer’s audience has a native, engaging shopping experience.
DOMAIN
AI, Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Saam Motamedi
LEADERSHIP
Rishabh Jain, CEO
Shreyas Kumar, CTO
HQ
San Francisco, CA
The eCommerce platform for food distributors.
Pepper is the eCommerce platform for food distributors. Thousands of restaurants, grocery stores, and convenience stores, across N. America, order from their distributors on an ordering system that’s powered by Pepper. On average, food distributors using Pepper see 14% sales growth and 77% reduction in order entry time.
DOMAIN
Marketplace & Commerce, SaaS
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Bowie Cheung, Co-Founder
Chetan Narain, Co-Founder
Ivana Tesanovic, Co-Founder
HQ
New York City, NY | Remote
SMS marketing for growing Shopify stores.
http://www.postscript.ioPostscript is the leading ecommerce SMS platform that enables brands to communicate and engage with customers through text message marketing. Built to connect directly with Shopify and Shopify Plus merchants, Postscript provides technology for brands to segment lists, create deep data flows, and respect the inbox of consumers.
DOMAIN
Marketplace & Commerce, SaaS
FIRST PARTNERED
Series B
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Adam Turner, CEO
Colin Turner, COO
Alex Beller, President
HQ
Postscript is a fully remote company.
AI platform for eCommerce marketers and designers.
Treat empowers D2C marketers and brands to unlock the power of their data to fuel creative strategies, effortlessly generate high quality on-brand visuals, and achieve true personalization at scale. Treat’s AI intelligently uncovers the creative concepts that resonate with your target audience and combines them with customer behavior, preferences, and demographic data to generate highly personalized content that drives results.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Acquired
INVESTORS
Mike Duboe
LEADERSHIP
Matt Osman, Co-Founder & CEO
Hugh Hunter, Co-Founder & CTO
HQ
New York, NY
Analytics for high-growth ecommerce brands and agencies. Think of us as your data team.
Tydo organizes complex data for DTC brands into rich and intuitive dashboards. Data that you can use to make clear decisions and take deliberate action on. Data that moves with the currents of your business.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Scott Sonneborn
Manav Kohli
Vori makes supermarkets more efficient by connecting data across the food supply chain and digitizing workflows and analog data.
Vori makes supermarkets more efficient by connecting data across the food supply chain and digitizing workflows and analog data.
DOMAIN
Marketplace & Commerce
FIRST PARTNERED
Seed
CURRENT STATUS
Active
INVESTORS
Mike Duboe
LEADERSHIP
Brandon Hill
