Marketers do not win by watching dashboards; they win by acting on them.
In today’s AI era, the internet’s front door has shifted. What once started with a Google search now begins with a question to an AI assistant. Apps like ChatGPT, Perplexity, and Gemini are reshaping how people discover and engage with brands.
For marketers, this shift is existential. As attention moves from search engines to answer engines, organic discovery has become a hair-on-fire problem — and the relationship between content quality and organic growth has never been more critical.
That is where AirOps comes in. AirOps helps brands evolve their content for the era of AI search, ensuring what they create is accurate, on-brand, authoritative, and seen by their customers. Today, we’re excited to share that Greylock has led the company’s Series B investment.
While many tools simply monitor how a brand appears in AI results, AirOps goes several layers deeper. The platform pulls in a company’s full context, from internal knowledge bases, structured data from connected systems, brand guidelines, compliance frameworks, and more, to generate content that is both higher-quality and operationally consistent. This allows marketers to not only see how they’re performing, but to materially improve it. AirOps’ approach has resonated with some of the fastest-growing companies in the world. Ramp, Chime, Wiz, Carta, Klaviyo and more use AirOps to elevate their content operations and compete in the new AI-search landscape.
From our first conversations with Alex Halliday, Matt Hammel, and Berna Gonzalez, it was clear they understood the pressure CMOs are under and the workflows their teams live in every day. They’ve actually lived these problems for decades – Alex having led product and growth teams at Teespring, MasterClass, and Bungalow, where he worked closely with Matt. Customers consistently described AirOps as indispensable and praised the team’s rare combination of technical depth and marketing empathy.
What excites us most, however, is the team’s insight that “organic growth” can be systematically engineered. AirOps’ orchestration layer gives marketers a real system of action: it shows what to create, how it performs across AI surfaces, and when to refresh or expand it. This transforms organic visibility from a guessing game into a predictable, repeatable growth motion.
As we look ahead, we believe AirOps is poised to become the platform that helps every brand compete (and win!) in the era of AI search.
Brands that want to learn how to influence their visibility across AI surfaces can book a demo here.
Anyone interested in joining AirOps to build the future of marketing can browse open roles here.
