Choosing Bad Competition
Looking for valuable markets with bad competition could be your key to startup success. Here’s how.
As an entrepreneur, it is theoretically possible to find an opportunity that is extremely valuable, but is still unrecognized by serious players. But that combination of circumstances can be so rare that it’s like being struck by lightning.
When assessing whether the primary components of a viable business endeavor are present, the most important thing is to be able identify the valuable opportunity. You are far better off pursuing a high-value opportunity with bad competition than a low-value opportunity with no competition.