Castles in the Cloud

Among the great technology platform shifts of modern times, perhaps none have revolutionized industries at the speed, impact, and rate of innovation as significantly as cloud computing. But AWS, Google and Microsoft have not conquered the entirety of the cloud market. This is why we’ve begun a new undertaking at Greylock: A comprehensive, interactive project to map the cloud ecosystem: Castles in the Cloud.

In The New Moats we looked at the power of the major cloud incumbents – Amazon, Google, Microsoft — and the “Castles in the Cloud” they have built. The goal for every startup is to build a sustainable business model that can assault these incumbent castle walls while simultaneously building their own defensive moats.

Numerous opportunities still exist to push the boundaries of what the technology can accomplish. This project helps identify areas where startups can and may win.

Our intention is to make this a dynamic and collaborative project with the cloud startup community. We invite the community to help identify and submit successful challengers to the Big 3 and share how or why they are winning.